A Happy New Year!
米国エステシャン日記 2009年1月 A Happy New Year!
この米国エステシャン日記も早４年目に入りました。（注：商人舎サイトにはこの１月から登場です）
2008年後半は１００年に一度といわれるほどの不景気が米国を襲い、人々の消費は減少し、
我々の業界にとっても厳しい冬の到来でした。
この２００９年は全てのことにおいて浄化の年となり、本当に良いものだけが生き残っていく、
逆に言えば強い地盤を築きあげるチャンスの時期になるであろうとも言われております。
さて、米国のファッション、美容、ヘルスなどの広報サイトである
Pierce Mattie (ピアーズマッティ)が発表した２００９年にポピュラーとなるであろう
ビューティプロダクトの主要原料 “トップ１０” について紹介させていただきたいと思います。
1.アルガンオイル: この驚くべき奇跡のスキンケアは、80%の必須脂肪酸があり、
豊富なビタミンＥを肌に自然に取り入れる源として、何世紀もの間モロッコ女性達の美のシークレットとされてきました。
this incredible skin care miracle, known for being one of the richest natural sources of Vitamin E with 80% essential fatty acids,has been a beauty secret of Moroccan women for centuries.
It can be dually used on skin and in hair for its high level of antioxidants and ability to replenish hair and skin’s natural moisture.
2.アサイー: Sometimes referred to as “The Fountain of Youth,”
this Brazilian berry contains antioxidants, amino acids, essential omegas,
fibers and protein that positions itself as a formidable fighter in anti-aging products.
Acai can be found across the board in skin care, cosmetics and hair care products.
3.クコの実: This nutrient-rich berry, well known as Wolfberries in the Himalayas, has often been called a “super food” due to its abilities to fight free radicals and boost the immune system.
While there are no inherent benefits of Goji in fragrance, that hasn’t stopped perfumers from including this sweet yet tart scent into their perfumes.
4.バオバブ: Rich in riboflavin, niacin and vitamins C, A, D and E, baobab has incredible anti-aging properties although you won’t just find it in creams and moisturizers, but also in exfoliating scrubs and hair care.
5.アセロラ: Ingredients high in Vitamin C, like acerola, are being used more often due to their ability to even out skin tone and brighten complexion.
Skin care brands will be using acerola more to target those who have issues with skin redness and inflammation.
6.ﾌﾞﾙｰﾍﾞﾘｰ: Chock full of amino acids, vitamins, antioxidants and essential fatty acids, blueberries are another super food that will be used to fight aging in beauty products.
Also known as a “super fruit,” blueberries have long been known for its ability to revitalize the skin;
it was just a matter of time before beauty brands began to incorporate it more into their skin care products.
7.プロバイオッティク: Last year Pierce Mattie PR termed probiotics a “buzzword” among beauty brands,
but now those brands are delivering more than just buzz with this sister category to Cosmeceuticals and
Nutraceuticals.
Probiotic skin care will be branded as another “clinical-like” line of products, which beauty consumers tend to lean towards as science-based.
8.パルミタイド・ペンタペプチド３（アルジルニン） :This Cosmeceutical that is becoming found more often in anti-aging products to fight fine lines and wrinkles will be even more prevalent in 2009.
Products that contain Palmitoyl Tripeptide-3 will be branded as a temporary alternative to cosmetic procedures.
9.ミルラ: With the increasing popularity of Ayurveda in the Unites States,
this ancient ingredient is also resurging in perfumes and skin care products.
The rich royal resin with the slight vanilla fragrance so popular in incense also stimulates circulation and has lifting effects.
10.ターメリック（うこん）:A highly regarded ingredient in India,
Turmeric is widely known for its medicinal properties.
Turmeric will be found in acne-related creams and lotions,
as it is an antiseptic and can aid in preventing and removing blemishes.
It will also be found in hair removal products as well as in the formulation of sunscreen in more natural products
以上にあげられますように、スキンケア業界はさらにナチュラル志向に向かうようです。
本当に安全で肌に良いものを求め毒素となるものを浄化して、真の美を得ることに気づいた人々の心情は
スキンケアの世界にも反映しているようです。皆様、今年も宜しくお願いいたします。
